The 2027 Jeep Wrangler Laredo Brings Heritage Styling to the Trail Rated SUV

Summer in New Brunswick means cottage roads, gravel driveways, and long weekends that ask a lot of a vehicle. The 2027 Jeep Wrangler Laredo was just unveiled as the newest entry in Jeep’s Twelve 4 Twelve series, and it brings back a nameplate enthusiasts have wanted to see again for decades.

If the Laredo trim from the 1980s CJ era rings a bell, or you’re simply curious what heritage-inspired styling looks like on a modern Wrangler, here’s what’s confirmed so far.

A Heritage Name Returns

The Wrangler Laredo is the ninth release in Jeep’s yearlong Twelve 4 Twelve Wrangler series, a run of special editions built around the brand’s off-road history. The Laredo name first appeared in the early 1980s during the final years of the CJ era, then carried forward once the Wrangler replaced the CJ in 1987.

The name comes from the border city of Laredo, Texas, and the styling leans into that American Southwest identity through heritage colours, bold graphics, and bronze accents. The design started as a concept at this year’s Easter Jeep Safari, and the production version stays close to that original show vehicle.

Orders for the 2027 Wrangler Laredo open later this summer for Canadian shoppers.

Xtreme 35 Package and Heritage Styling, Standard

Every Wrangler Laredo is built on the Wrangler Willys foundation, keeping its Trail Rated capability while adding the heritage details that set this edition apart. The tan soft-top returns as the signature piece, paired with a Gobi accent grille and bronze tow hooks up front.

Laredo hood decals on the centre and sides pull from archival Jeep graphics, and a rear lasso-style “4WD” decal finishes the look. Bronze-accented Jeep and Trail Rated badging carries the theme through to the tailgate.

The Xtreme 35 Package comes standard on every Wrangler Laredo. It pairs 35-inch BFGoodrich KO2 tires with bronze beadlock-capable wheels and a 2.5-centimetre (1-inch) lift, adding ground clearance and traction without a trip to the aftermarket.

The Wrangler Laredo comes in both two-door and four-door body styles. The Sky One-touch powertop, a power-operated fabric roof, is available exclusively on the four-door. A black hardtop is available on both configurations.

Inside, Bison Brown Nappa leather seats with front heat and power adjust set the tone, with Mayan Gold accent stitching running through the cabin. The instrument panel surround, grab handle, door armrests, and centre console wear Global Black trim for contrast. A cowboy hat motif appears in the HVAC pad prints, and the rear swing gate plaque marks the coordinates of Laredo, Texas.

What This Means for New Brunswick Drivers

A 3,500-lb (1,587-kg) tow rating covers a lot of typical summer hauling: a small boat, a utility trailer loaded with firewood, or a pop-up camper for a coastal weekend. The 1,720-lb (780-kg) payload leaves room for gear once the trailer’s hooked up.

The two-door and four-door split matters more than it looks. A two-door Laredo stays lighter and tighter for trail work, while the four-door adds rear-seat space for family trips and is the only body style that offers the Sky One-touch powertop.

The Xtreme 35 Package’s 35-inch tires and 1-inch lift are standard on every build, included without an added-cost option. That’s trail-ready hardware from the day it’s ordered, not something to bolt on later.

Ordering the 2027 Wrangler Laredo

Orders for the 2027 Jeep Wrangler Laredo open later this summer for Canadian shoppers. Details on Canadian pricing will follow closer to that window.

Shoppers who want the tan soft-top, the Gobi grille, or the Bison Brown interior should watch for that order window and confirm which body style and roof combination pair with the features they want most.

A Wrangler Built for New Brunswick Summers

The 2027 Wrangler Laredo pairs heritage styling with the Xtreme 35 Package’s 35-inch tires, bronze beadlock wheels, and a 1-inch lift, all standard on the Wrangler Willys foundation. It’s a special edition built for trail use, with heritage details carried from the grille to the tailgate.

Reach out to the team at Fairview Chrysler in Fredericton to ask about placing an order once they open this summer, and get details on which colours and body styles will be heading to New Brunswick.